La Cuenta del Mar is a Bancolombia initiative that highlights the bank's contributions to marine conservation in Colombia, through its ecological banking section.
The project already had a foundation: an existing design that grew with new information. The challenge wasn't to start from scratch, but to improve what was already built. Together with a UX partner, the process revolved around these pillars:

With the design in place, we presented a proposal that broke away from the conventional banking website mold: a more fluid and dynamic experience, with interactions and microinteractions throughout the page, adapted to every screen size.
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This video shows the microinteractions and animations from the final proposal, prototyped in Figma.
This proposal was approved by the client, but due to internal decisions, adjustments were made by another UX/UI team. You can see the live site here.
