La Cuenta del Mar
Client/Company
Bancolombia
Project
Banking
Role
UI Designer

La Cuenta del Mar is a Bancolombia initiative that highlights the bank's contributions to marine conservation in Colombia, through its ecological banking section.

Redesigning the old look

The project already had a foundation: an existing design that grew with new information. The challenge wasn't to start from scratch, but to improve what was already built. Together with a UX partner, the process revolved around these pillars:

image about ux wireframes of a proyect
New UX proposal
We redesigned a large part of the experience, prioritizing the changes with the greatest impact on the user.
Mid-fidelity wireframes
Since we were improving an existing design, we worked with mid-fidelity wireframes from the start, incorporating new information without starting over.
Responsive design
The design was built to work well on any device — from desktop computers to mobile phones.
Final proposal

With the design in place, we presented a proposal that broke away from the conventional banking website mold: a more fluid and dynamic experience, with interactions and microinteractions throughout the page, adapted to every screen size.

Vertical large image showing mobile view content of website
Scroll down to see the full design

This video shows the microinteractions and animations from the final proposal, prototyped in Figma.

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